We believe that public relations is about relationships. Not persuasion or packaging. Our goal is to develop real, mutually beneficial relationships with everyone our business touches—our clients, the media and communications professionals we work with, and the folks who buy and sell our clients’ products and services. Our approach is rooted in two-way communications, respect, and enthusiasm for what we do and who we represent.




Founded in 2004 by wine-industry veteran, Dan Fredman, DFPR is a small, wine-focused agency with a relationship-driven approach to public relations. We combine our passion for wine with a practical communications vision that focuses on the specific needs of the wine industry.

Our experience and ability to navigate the wine industry’s unique consumer-trade-media mix puts us in an ideal position to help our clients achieve their business goals. Our relationships with the wine and hospitality media run deep. Our approach to consumer-relations is hands-on and results-driven. And our sensitivity to small operating budgets means we are friendly to the needs of new and growing operations—the folks who need public relations the most!

DFPR is based in Malibu, California and specializes in the communications needs of boutique wineries, importers, retailers, and distributors.
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Citrus Studios