Dan Fredman (dan@danfredman.com)
Dan Fredman launched DFPR in 2004 after spending several decades working in and around the wine industry for the likes of Kermit Lynch, Oxnard’s Grateful Palate, and LA’s Wine House. The move into public relations came from a desire to help wine folks find better methods of communicating their stories to all levels of the industry. As a lifelong musician and one-time music producer, Dan brings a creative eye and ear to the business of communications. As a self-proclaimed wine zealot, he approaches the job of wine public relations as an advocate, rather than a publicist. Dan Fredman was the 2007 recipient of Hospice du Rhône’s “Person of the Year” award, spent valuable time in the Master of Wine program, is an Eagle Scout, and drives automobiles with great alacrity and speed.
Michelle McCue (michelle@danfredman.com)
Michelle McCue is a strategy-focused communications professional who believes that “success” begins with first understanding the goal. Drawing on her background in food and travel journalism, media relations, event management, and digital marketing, Michelle helps clients develop and execute strategic programs that achieve measurable results.

Her expertise in the wine, hospitality, and tourism industries stems from a personal passion for the Three P’s – People, Places and Palate. She brings this passion to bear on behalf of her clients, and believes industry knowledge and genuine enthusiasm are essential to successfully representing a client to the media, trade or public. Her experience includes work with clients such as Tourism Fiji, Temecula Valley Winegrowers Association, LearnAboutWine, LAWineFest, and The OCeanfront (Orange County's Coastal Marketing Alliance), among others.

Michelle McCue is a member of the International Association of Business Communicators and the Public Relations Society of America (PRSA), in which she is active in the Travel & Tourism section; she is also active in the Hospitality Sales & Marketing Association International (HSMAI). She serves on the marketing board of the Boys & Girls Club of the West San Fernando Valley, where she has been instrumental in developing The Club's online and social media strategy.

Michelle holds an M.A. in Mass Communications from California State University, Fullerton, where her research focused on strategic public relations and social media. She also holds a B.A. in Creative Writing from University of California, Riverside, where she served as an editor for the Highlander newspaper.

Sienna Spencer (sienna@danfredman.com)
A native of Southern California, Sienna graduated from Cal State University, Los Angeles with a BA in Critical Studies & Writing. In 2007, Sienna transformed her life-long love of food into a career and enrolled in The New School of Cooking Professional Chef Program. While in culinary school, she worked in the kitchen of some of LA’s best-loved restaurants, ultimately founding her own intimate catering company. The experience of running high-end special events and parties enabled her to began instructing at recreational cooking schools throughout the Los Angeles area.

Sienna’s culinary curiosity led her into food writing and in 2008 she became one of the first regular columnists for Edible Los Angeles Magazine and also worked as a Segment Producer on the extremely popular NPR/KCRW show “Good Food” with host Evan Kleiman. Sienna’s passion for food, wine, and travel is present in her personal life as well. She lives in Century City with her husband, Greg, a musician with the band Uncle Charlie, and their handsome dog, Buddy.

Nicole Vega
Nicole brings a passion for social media and an educational background in marketing to the DFPR team. A native Angeleno, Nicole is a recent graduate from California Lutheran University with Bachelor of Arts degrees in Marketing Communications and Spanish. She has studied abroad in Spain twice and has traveled through much of Eastern and Southern Europe, tasting delicious food and wine along the way. When she is not in the office, Nicole enjoys cooking, traveling and watching the Food Network.
Cazz Brindis (cazz@danfredman.com)
Cazz Brindis came to DFPR fresh out of Pepperdine University where he studied creative writing. Though this is his first official gig in the wine industry, he got the wine itch years before when he spent time swirling, tasting, and dining in the Tuscan countryside. A lifelong musician/songwriter, Cazz approaches communications with a high regard for creativity mixed with the meticulous eye (and ear) of an audio engineer. He takes his Italian heritage seriously in the kitchen, ever-pursuing those simple pleasures whereby wine, food, and music come together for those magic moments worth talking about.
View the DFPR blog »
What Why Where How Work
Citrus Studios